Easypaisa, Pakistan’s leading digital financial services platform, has launched the “easypaisa Audio Nikahnama”, aimed at facilitating the illiterate women to understand their rights and obligations within the marriage contract.
“This first-of-its-kind innovation in Pakistan leverages the power of technology to overcome literacy barriers and ensure education of the most important contract of life’s most significant moments,” said a news release on Friday.
Women can access this audio tool through a free helpline by giving a missed call on the dedicated number (0341-1171222) or download the easypaisa App and listen to the Nikahnama in 7 different languages.
In addition to this, there is a sign language option available in the app to ensure accessibility by all. “This empowers women, regardless of their socio-economic class or digital divide to access this information, to understand their rights and obligations within the marriage contract.”
According to the Pakistan Commission on the Status of Women, two-thirds of Pakistani women cannot comprehend their Nikahnama due to literacy limitations, and the remaining 1/3 do not get timely access to the document. easypaisa Audio Nikahnama tackles this head-on by offering a free, simple, and accessible solution.
Commenting on the development, Rifah Qadri, Head of Marketing & Communications, easypaisa, said; “For decades, countless Pakistani women have entered marriages without fully understanding the terms of their Nikahnama.”
She said this vital document, outlining their rights and responsibilities within the marriage, often remained inaccessible due to illiteracy or lack of awareness.
“With the easypaisa Audio Nikahnama, we are breaking down these barriers and empowering women to make informed decisions about their future. This initiative is not just about technology, it’s about empowering women, promoting transparency, and financial stability which results into building stronger families. By making the Nikahnama accessible to all, we are creating a more informed and empowered generation of women in Pakistan.”
The easypaisa Audio Nikahnama not just enhances knowledge regarding the marriage contract, but also fosters open communication within marriages, and paves the way for a more equitable future.
